IN WOOL WE TRUST.
Every Lof piece embodies our belief in the potential of one of the world's most remarkable natural fibres. New Zealand wool is a high-performance material for the built environment, bringing softness to hard architectural surfaces and contributing to more comfortable spaces to live, work and connect. Wool belongs in a circular design system. It grows back each year, has a long useful life and, at the end of its life, can return to the earth. By working with regenerative New Zealand wool, we draw on nature's own model of renewal to create products with a connection to the land they come from. In Aotearoa, strong wool, sometimes called coarse wool, makes up around 85% of the country's wool production. Despite its abundance, it remains undervalued and underused, traditionally destined for carpets, insulation and blankets. We see an opportunity to take this local, renewable resource in a new direction. Through design and material innovation, we're creating high-performance interior products that reveal the potential of strong wool and offer an alternative to synthetic materials.
Farm-sourced. Single-origin. New Zealand Wool. Entirely processed in Aotearoa.
Our wool comes from one farm, Palliser Ridge in the Wairarapa, and travels through a fully local value chain. From shearing and scouring to carding, spinning, knitting and final assembly, every stage takes place in New Zealand.
By keeping the process local, we maintain a close connection to the material, the people who work with it and the land it comes from.
Why we love wool
Acoustic Dampening.
For calming spaces.
Wool is quieter. It is an excellent sound absorber, reducing up to 55% of ambient noise, for a more relaxing environment. The complex chemical structure of the fibre enables it to absorb sounds over a wide range of frequencies. See more about how our lighting reduces echo.
Air filtering.
For healthier indoor air.
A bit like a houseplant, wool works as a filter for indoor air. It is a passive air filter, purifying the air of major pollutants like formaldehyde, sulphur dioxide, and nitrogen oxides and significantly improving air quality: 94–96% of common indoor air pollutants are removed over 6 hours based on research done by AgResearch in New Zealand.
Fireproof.
For safety and protection.
Wool resists heat and flames. Due to the crimp of the fibres, wool fibres form millions of tiny air pockets that trap the air and slow the transfer of heat. Wool is naturally non-flammable due to the high nitrogen, keratin, and moisture content. It only burns in temperatures above 560°C.
Renewable.
For a healthier planet.
Wool is one of the only natural fibres that are renewable. It is a sustainable material, replenishing itself generation after generation. Sheep are shorn twice a year – typically around February and August in the lower North Island region of New Zealand – and then the sheep proceed to grow a new fleece to protect them the following winter. This gift from the sheep requires only sunlight, water, and grass as inputs.
Biodegradable.
For healthier soils.
The concept of waste doesn’t exist in nature: nature has perfected the art of the closed loop. Wool is completely biodegradable and compostable. It is grown from the nutrients in the soil and returns to soil at the end of its life, nourishing the earth with valuable nutrients.
Durable.
For a product that lasts longer.
Wool is incredibly hardwearing, and ages gracefully. A well-cared-for wool product can last a lifetime. It can withstand a high degree of wear and tear due to its excellent abrasion resistance and high elasticity, bending 20,000 times before it breaks (7 times that of cotton).
