Our work is guided by five core values that shape how we design, source materials and make our products. At Lof, we are a design-led material innovation studio creating high-performance interior products that make spaces more comfortable and beautiful to live in, with a positive impact on people and planet. We believe good design can create new value from the materials we grow in New Zealand, supporting our wool industry, local manufacturing and the people behind it. New Zealand wool is where we begin, with a wider commitment to thoughtful design and a more circular future.
Innovation
Creating the future.
We question convention, think differently and invest in deep exploration. Through research, experimentation and making, we discover new ideas and turn them into products that are useful, distinctive and worth bringing into the world.
Responsible Design.
Nature works in closed loops, so should design.
Every design decision has consequences, from the materials we choose to how a product is made, used and eventually recovered. We centre our work on New Zealand wool, a renewable fibre with the potential to return to the earth and nourish the soil at the end of its life. We consider the full lifecycle of each design, from material selection and construction to repair, reuse and eventual recovery. By creating well-considered, long-lasting products and keeping materials and components as simple as possible, we aim to reduce waste, use resources more effectively and create lasting value for people and place.
Integrity.
Know where things come from, and how they are made.
We work directly with wool growers in Aotearoa, pay fairly for their material and collaborate with specialist makers to bring each design to life. By keeping our supply chain as local and traceable as possible, we build stronger relationships and a clearer understanding of the people, materials and processes behind each product.
Comfort.
Materials shape how spaces feel.
The spaces we live and work in affect our wellbeing. Wool’s natural warmth and softness bring a sense of calm to the built environment, while its ability to absorb sound and filter certain airborne pollutants offers benefits beyond aesthetics. By choosing natural fibres, we also aim to reduce the introduction of VOCs and other chemicals into interiors spaces.
Community.
Small by choice, connected by design
Lof works with wool growers, specialist makers and design partners across Aotearoa, with our studio on Waiheke Island deeply connected to our community. We bring together knowledge and skills to create meaningful, high-value work that supports local livelihoods and strengthens the future of New Zealand wool. Staying small and connected allows us to build lasting relationships with our materials, our makers and the people who use our products.