AA Directions chats to Lof founder Sophie Poelman from Lof’s Ostend studio on Waiheke Island about the journey behind Lof, why wool became the material at the heart of our work, and our mission to design a new future for New Zealand wool.

An interview with Lof Founder Sophie Poelman in the June issue of Homestyle. “Our design studio is right in the heart of the only industrial area on Waiheke Island, tucked in between a water delivery business and a car wreckers. It’s a pretty humble setting, but we love it…”

Lof founder Sophie Poelman recently gave a keynote at the Aotearoa Food and Fibre conference E Tipu and spoke with Farmers Weekly about building value in New Zealand strong wool through design, local manufacturing, and material innovation.