Inner Glow — Words from our founder Sophie Poelman. Our design studio is right in the heart of the only industrial area on Waiheke Island, tucked in between a water delivery business and a car wreckers. It’s a pretty humble setting, but we love it. Sunlight pours into the space, which is apt seeing as we work with a warm, cosy material: we design and handcraft pendant lighting using New Zealand-grown strong wool…

Lof was recently featured in Stuff’s Small Business Project, sharing our journey, the power of New Zealand wool, and our vision for a more sustainable future. In the article, we discuss how our mission is to create a radically regenerative business that challenges the broken textile system and highlights the potential of local wool to replace harmful synthetics. We’re grateful to Miriam Bell for exploring the kaupapa of Lof and diving into the role of design in driving sustainability. Read the full article to learn more about our purpose and goals.