Farmers Weekly — Designer lights wool’s path to value
““Wool is the medium, but design is what unlocks the value.” ”
Press May 2026
Lof founder Sophie Poelman recently presented at E Tipu 2026 and spoke with Richard Rennie at Farmers Weekly about building value in New Zealand strong wool through design, local manufacturing, and material innovation. The article explores Lof’s six-year journey developing acoustic wool lighting and discusses the role design can play in shifting wool from a low-value raw export into a meaningful, high-value product made here in Aotearoa.
Read the full article here
